Vedra earned the Best Marketing and Sales Inititaive Award at the annual Merz Distribution Partner Summit for the campaign to introduce the Merts Spezial line extension in Bulgaria. The award was received by Kostadina Nacheva, marketing manager in Vedra, as well as Mrs. Teodora Petrova and Mr. Dian Dimov, managing partners in the company.

For the first time in 2019, the Merz Summit brought together the manufacturer’s partners for all of its series of products, both in the pharmaceutical and consumer wellness sectors, as well as in the field of aesthetic dermatology and neurotoxins. Within a few days, they had the opportunity to exchange valuable experience and to present best practices of their work, as well as to participate in the special competitions organized by Merz. Vedra Bulgaria deservedly earned the first prize for its marketing campaign for the presentation of the new cream mousses and hair capsules by the well-known beauty expert Merz Spezial. The campaign included interesting TV ads, attractive positioning, inspirational digital communications and games, as well as glamorous events.

We are extremely happy to be able to work for the wonderful brands of the Merz portfolio and to deliver high quality health and beauty care to the patients! If you have not tried the new Mertz Spezial products, now is the time to do it!